PRODUCTION · SUPPLY · PACKAGING · GROWTH

From production to market, across North America.

Direct sourcing, packaging programs, mixed loads and next-generation wholesale infrastructure — connected by one experienced team.

3 Generations of produce experience
10+ Supply categories
200+ Active products
3 North American markets
Fresh produce · direct programs · cross-border coordination

ONE CONNECTED PLATFORM

We connect production with the opportunities ahead.

Fructus Vía brings together direct sourcing, cross-border coordination, packaging development and commercial execution for buyers across North America.

Our role is not simply to sell a product. We build dependable supply programs around each customer’s market, format, volume and growth plan.

FOR CHEFS · RESTAURANTS · FOODSERVICE

What does your kitchen need to buy directly from Mexico?

Share the products, destination and buying rhythm behind your operation. Fructus Vía will evaluate whether a direct category program or customized mixed load can create a practical supply route.

Mexico → United States → Canada

FROM SOURCE TO DESTINATION

Built around the way professional buyers operate.

Every program begins with the destination: the right specification, pack style, commercial route and level of coordination.

That focus helps transform access to products into a relationship that can be repeated, measured and expanded.

BRANDS & PROJECTS

A company designed to keep evolving.

Current supply capabilities and new commercial concepts live within one long-term platform.

CORPORATE & WHOLESALE

Fructus Vía

Direct supply, cross-border programs and customer-specific solutions.

CF
RETAIL-READY PRODUCE

Cronos Fresh

Fresh packaged products designed for modern retail and foodservice.

TX
NEXT-GENERATION WHOLESALE

Wholesale Texas

A scalable physical and digital platform built around member value.

PURCHASE · SOURCE · DEVELOP · PARTNER

Your next supply opportunity may already be within reach.

Tell us what you buy, what you are building or where you see an opportunity. We will route the conversation to the right part of Fructus Vía.